Social Media
Marketing.
Channels run as a brand asset rather than a content treadmill. A defined editorial position, a production rhythm your team can actually sustain, and reporting that connects posts to pipeline instead of to vanity counts.
- Core channels
- 4
- Content calendar
- Monthly
- Community SLA
- 48h
- Engagement model
- Always-on
The
Capabilities.
Six areas of work. On a typical engagement we lead with two or three and keep the rest available as the programme develops.
Editorial positioning
What your brand is for, in this feed, against these competitors — written down so every post can be checked against it.
Content production
Stills, short-form video, and copy produced on a calendar, in formats sized for each platform rather than cropped into them.
Channel strategy
Which platforms earn their place. We would rather run two channels properly than five badly, and we'll tell you which to drop.
Community management
Monitoring, replies, and escalation paths — with a tone guide so the response sounds like the brand at 9pm on a Friday.
Creator & partnership
Identifying, briefing, and measuring partners whose audience overlaps yours, with usage rights agreed in writing.
Reporting
Reach and engagement where it's diagnostic, but the headline is qualified enquiries and assisted revenue.
How It
Runs.
Five stages, each ending in something you can hold — a document, an environment, a live deployment. No stage closes on a status update alone.
Audit & positioning
Channel audit, competitor set, and audience research, ending in a written editorial position and tone guide.
You receiveChannel audit, positioning document, tone guide
Content system
Formats, pillars, and templates defined so production is repeatable rather than reinvented every month.
You receiveContent pillars, format templates, asset library
Calendar & production
A rolling monthly calendar, approved in advance, produced in batches so quality doesn't depend on the week being quiet.
You receiveMonthly calendar, produced assets, scheduling
Community & amplification
Daily engagement, plus paid amplification behind the posts that are already earning organic traction.
You receiveEngagement log, amplification plan, escalation paths
Review & adjust
Monthly review against the agreed metric, and a written call on what to keep, cut, or test next.
You receiveMonthly report, recommendations, revised calendar
What lands in your hands
- Written editorial position and tone guide
- Content pillars and format templates
- Rolling monthly content calendar
- Produced stills, video, and copy
- Community management with an agreed SLA
- Creator briefs and usage agreements
- Paid amplification management
- Monthly reporting against pipeline
Asked before we start
- Do you produce the content or just schedule it?
- We produce it. Stills, short-form video, and copy are part of the engagement — scheduling someone else's assets is not a service we sell on its own.
- How many posts per month?
- It's set by the plan, not by a number we quote up front. Cadence follows the editorial position and the channels that earn their place; a smaller volume of stronger posts usually outperforms a fixed quota.
- Do you handle paid as well as organic?
- Yes, though paid social sits alongside our Paid Media service. We generally amplify posts that have already proven themselves organically rather than boosting on a schedule.
Selected
Work.
Projects where this service carried the outcome.
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