Search Engine
Optimization.
Search work that starts with the crawl and ends with the sale. Technical foundations, an entity-led content model, and the authority work that makes the other two compound — measured on qualified traffic, not keyword counts.
- First review cycle
- 90 days
- Entity graph
- JSON-LD
- Reporting
- Monthly
- Traffic metric
- Qualified
The
Capabilities.
Six areas of work. On a typical engagement we lead with two or three and keep the rest available as the programme develops.
Technical SEO
Crawl budget, indexation, canonical logic, pagination, and Core Web Vitals — the foundations everything else sits on.
Entity & schema
JSON-LD entity graphs that describe your organisation, people, services, and work so machines can answer questions about you.
Content architecture
Topic clusters and internal linking designed around real search intent, not a spreadsheet of keyword volumes.
On-page & content
Briefs, drafts, and edits — written to answer the query completely rather than to hit a word count.
Authority building
Digital PR and partnerships that earn links people would click. No purchased placements, no private networks.
Local & multi-region
Hreflang, regional targeting, and location entities for brands operating across more than one market.
How It
Runs.
Five stages, each ending in something you can hold — a document, an environment, a live deployment. No stage closes on a status update alone.
Technical audit
Full crawl, log-file review where available, and an indexation picture — what Google can reach, what it chooses to keep, and why.
You receiveTechnical audit, prioritised fix list, indexation baseline
Intent & gap analysis
The queries that actually precede a purchase, mapped against what you currently rank for and what your competitors own.
You receiveIntent map, gap analysis, opportunity sizing
Foundations
Technical fixes shipped, structured data deployed, and internal linking rebuilt around the topic clusters.
You receiveDeployed fixes, entity graph, internal link model
Content programme
Briefs and production against the intent map, on a cadence that lets each piece be properly researched.
You receiveContent briefs, published pages, refresh schedule
Authority & review
Digital PR alongside a 90-day review cycle — search work compounds, and a monthly verdict on it is mostly noise.
You receiveEarned coverage, 90-day review, revised roadmap
What lands in your hands
- Technical audit and prioritised fix list
- Search intent map and gap analysis
- JSON-LD entity graph across the site
- Internal linking and cluster architecture
- Content briefs and published pages
- Digital PR and earned coverage
- Search Console and analytics dashboards
- 90-day review with a written roadmap
Asked before we start
- How long before we see results?
- Technical fixes can move things in weeks. Content and authority compound over quarters. We review on a 90-day cycle because that's the shortest window where the signal beats the noise.
- Do you guarantee rankings?
- No, and neither should anyone else. We commit to the work, the reporting, and a named metric — usually qualified organic sessions and assisted revenue.
- Do you buy links?
- No. Purchased placements and private link networks are a liability on your domain, not an asset. We earn links through digital PR and partnerships.
Selected
Work.
Projects where this service carried the outcome.
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