Organic Search
Technical & editorial

Search Engine
Optimization.

Search work that starts with the crawl and ends with the sale. Technical foundations, an entity-led content model, and the authority work that makes the other two compound — measured on qualified traffic, not keyword counts.

First review cycle
90 days
Entity graph
JSON-LD
Reporting
Monthly
Traffic metric
Qualified
What's included

The
Capabilities.

Six areas of work. On a typical engagement we lead with two or three and keep the rest available as the programme develops.

  • Technical SEO

    Crawl budget, indexation, canonical logic, pagination, and Core Web Vitals — the foundations everything else sits on.

  • Entity & schema

    JSON-LD entity graphs that describe your organisation, people, services, and work so machines can answer questions about you.

  • Content architecture

    Topic clusters and internal linking designed around real search intent, not a spreadsheet of keyword volumes.

  • On-page & content

    Briefs, drafts, and edits — written to answer the query completely rather than to hit a word count.

  • Authority building

    Digital PR and partnerships that earn links people would click. No purchased placements, no private networks.

  • Local & multi-region

    Hreflang, regional targeting, and location entities for brands operating across more than one market.

Start to finish

How It
Runs.

Five stages, each ending in something you can hold — a document, an environment, a live deployment. No stage closes on a status update alone.

  1. Technical audit

    Full crawl, log-file review where available, and an indexation picture — what Google can reach, what it chooses to keep, and why.

    You receive

    Technical audit, prioritised fix list, indexation baseline

  2. Intent & gap analysis

    The queries that actually precede a purchase, mapped against what you currently rank for and what your competitors own.

    You receive

    Intent map, gap analysis, opportunity sizing

  3. Foundations

    Technical fixes shipped, structured data deployed, and internal linking rebuilt around the topic clusters.

    You receive

    Deployed fixes, entity graph, internal link model

  4. Content programme

    Briefs and production against the intent map, on a cadence that lets each piece be properly researched.

    You receive

    Content briefs, published pages, refresh schedule

  5. Authority & review

    Digital PR alongside a 90-day review cycle — search work compounds, and a monthly verdict on it is mostly noise.

    You receive

    Earned coverage, 90-day review, revised roadmap

Deliverables

What lands in your hands

  • Technical audit and prioritised fix list
  • Search intent map and gap analysis
  • JSON-LD entity graph across the site
  • Internal linking and cluster architecture
  • Content briefs and published pages
  • Digital PR and earned coverage
  • Search Console and analytics dashboards
  • 90-day review with a written roadmap
Questions

Asked before we start

How long before we see results?
Technical fixes can move things in weeks. Content and authority compound over quarters. We review on a 90-day cycle because that's the shortest window where the signal beats the noise.
Do you guarantee rankings?
No, and neither should anyone else. We commit to the work, the reporting, and a named metric — usually qualified organic sessions and assisted revenue.
Do you buy links?
No. Purchased placements and private link networks are a liability on your domain, not an asset. We earn links through digital PR and partnerships.