StrategiQ Labs
Performance Advertising
Accountable

Paid Media &
Search.

Paid programmes run against contribution margin rather than platform-reported ROAS. Account structure, creative testing, landing pages, and measurement built so you can tell what the spend actually bought.

Start a projectSee the work
Optimisation cycle
Weekly
Conversion tracking
Server-side
Optimised against
Margin
Account ownership
Full
What's included

The
Capabilities.

Six areas of work. On a typical engagement we lead with two or three and keep the rest available as the programme develops.

  • Search advertising

    Google and Bing accounts structured around intent and margin, with negatives and query mining run as routine, not as a rescue.

  • Paid social

    Meta, LinkedIn, and TikTok — audience, creative, and offer treated as three separate variables and tested as such.

  • Performance creative

    Ad creative produced against a testing plan. Most accounts plateau on creative, not on bidding.

  • Landing pages

    Purpose-built pages that match the ad's promise, built on the same system as the rest of your site.

  • Measurement

    Server-side conversion tracking and offline import, so the numbers survive consent mode and iOS attribution loss.

  • Budget allocation

    Spend moved between channels on evidence, with a clear read on incrementality rather than last-click credit.

Start to finish

How It
Runs.

Five stages, each ending in something you can hold — a document, an environment, a live deployment. No stage closes on a status update alone.

  1. Account & measurement audit

    Structure, tracking integrity, and wasted spend. Most accounts we inherit are optimising toward a conversion that isn't real.

    You receive

    Account audit, tracking gap analysis, waste report

  2. Measurement rebuild

    Server-side tracking, conversion values that reflect margin, and offline import where the sale closes off-platform.

    You receive

    Server-side tagging, value model, verified conversions

  3. Restructure & launch

    Accounts rebuilt around intent and margin, with a creative and landing page set per priority segment.

    You receive

    Rebuilt accounts, creative set, landing pages

  4. Test cycle

    Weekly optimisation, with creative, audience, and offer tested one variable at a time against a documented hypothesis.

    You receive

    Test log, weekly changes, creative refresh

  5. Scale & report

    Budget shifted toward what demonstrably produces margin, reported monthly against contribution rather than platform ROAS.

    You receive

    Monthly report, budget plan, incrementality read

Deliverables

What lands in your hands

  • Account audit and waste analysis
  • Server-side conversion tracking
  • Margin-weighted conversion values
  • Restructured search and social accounts
  • Performance creative on a test plan
  • Purpose-built landing pages
  • Weekly optimisation and test log
  • Monthly reporting on contribution margin
Questions

Asked before we start

Who owns the ad accounts?
You do, always. We work inside your accounts under your billing. If the engagement ends you keep the accounts, the history, and the learnings.
How is your fee structured?
A flat monthly management fee, not a percentage of spend. Percentage-of-spend gives an agency a reason to recommend spending more, which is the wrong incentive.
What's the minimum budget?
Below roughly USD 3,000 a month in media, the testing cycle is too slow to learn anything and management fees eat the return. We'll say so rather than take the work.
Recent

Selected
Work.

Projects where this service carried the outcome.

View the archive
Also from us

The other four